Anonymous asked:

Friends and I have been watching the development for awhile now, and it seems that in the beginning the aromantic and asexual options were a major selling point. Recently, much of the marketing has seemed to really revolve around the meme aspects, and especially on the romantic and sexual options within the game. Are the routes without choosing sex/romance going to be as fleshed out as others? Will they receive the same attention and detail, even though it's not considered as flashy or important in the marketing? In the past, options in Fallen London especially have fallen flat in this regard, serving as a truncated form of other routes with a line or two changed

failbettergames answered:

Yup, the conversation options for friendship, love without attraction and attraction without love are given the same attention! The whole game was concieved that way, unlike in Fallen London, where it started out as a kernel of an idea and developed over time on top of what was already there.

Marketing-wise, succeeding on Steam is a hit and miss thing at the best of times. What we’ve learned so far is to be clear on the game’s genre, and add detail once people are already interested. Recently we’ve used more flirty character art to make it clear to the passing Steam user that this is a visual novel/romance game, but that’s only one element of our efforts, and we’ll surely be trumpeting all of the more unusual and enticing elements from now until release.

Hopefully you will have seen the new trailer, which includes gender diverse terms of address, diverse cameo selection and the aroace options within the first 30 seconds - where people are most likely to see them.

In short, fear not. We’ve got you. Now we just need to deliver!